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Prolifi

Prolifi Insights

Practical, honest advice on websites, AI, design and product ideas. Written to help you understand the problem, make a better decision and take the right next step.

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Design, Creativity & Decision-Making

The Subjective Nature of Design: Why Good Work Gets Rejected

Is design subjective? Partly. Why good work still gets rejected, how to tell taste from evidence, and how to handle feedback without losing your confidence.

9 min read

Every article sits in one of six categories, each tied to a decision our clients face. Better decisions first, then the right work.

  • Websites & Development

    Planning, building and improving a website that does its job.

    First articles coming soon

  • Business & Growth

    Making better decisions about digital investment and growth.

    First articles coming soon

  • AI in Practice

    Which AI tools are worth it, and how to use them well.

    First articles coming soon

  • Design, Creativity & Decision-Making

    The human side of design: taste, feedback and judgement.

    1 article

  • Ideas, Research & Product Validation

    Testing an idea before you invest in building it.

    First articles coming soon

  • Search Visibility & Digital Experience

    Being found, understood and chosen online.

    First articles coming soon

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